Friday, 3 September 2010

Cheap Glasses

Perhaps because prescription glasses are where medicine meets fashion, they're among the world's most overpriced merchandise. Imperfect eyesight isn't your fault: You can't make yourself nearsighted by eating too much fudge. Yet if your health plan excludes vision care, you've spent years at the mercy of a $64 billion industry characterized by 500-percent markups.

This has begun to change over the last few years. A knowledge-is-power, power-to-the-people, Web-driven DIY wave is rocking the optical industry's very foundations. Dozens of companies now sell prescription glasses online, frames and lenses included, for as little as $7.95.

It works like this: Google "cheap glasses" to find a frame you like at a price you like at a site you like. (Among the most popular are 39DollarGlasses, ZenniOptical — where I bought mine — and Goggles4U.) Use the virtual fitting mechanism to "try it on." Type in your prescription (obtained from an actual eye doctor), pupillary distance (aka PD, derived by measuring the space between your pupils with a ruler), address and payment information. Send.


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