
The Changing Media View of Cannabis
Cannabis and its legality are never far from the fore of political
and societal debate. There are those who argue for the medically
approved usage, those for complete decriminalisation and legalisation
and those who staunchly oppose the use of marijuana in any way shape or
form.
However, it is the ever changing social view that guides this ebbing
and flowing tide of argument that has seen the debate never yet put to
bed.
One of the best ways to gain an insight into the changing view of
cannabis is in the media and movies have for the last century played a
major part in portraying the cultural views of the time whether through
documentation, scaremongering and even comedy…
The Horrors of REEFER!!!
It wasn’t until the early days of the 20
th century that
proper legislation was brought into place that identified that cannabis
was a harmful intoxicant and was made illegal. Even still it was widely
used in the United States and the variant hemp was still used in
industry for ship rigging, animal feed, textiles and many more things in
the 20’s and 30’s. This was when the media would strike a major blow to
the cannabis culture.
The most prominent anti cannabis film of the time was Reefer Madness
(released in 1936). This film has been widely criticised in recent years
due to its absurd scaremongering tactics and close ties to the logging
industry. This was less an informative piece and more of an exploitative
slander piece against the use of hemp over wood in industry.
This and a variety of other bizarre exploitation films from this time
such as “Marihuana” and “Assassin of Youth” paint cannabis smoking in a
hysterical and usually bizarre light with results ranging from becoming
psychopathic rapists to fuelling kidnapping and abandoning children.
All of this worked to fuel a strong anti cannabis propaganda movement
at the time that was actually quite effective. The Reefer Madness film
also spawned the derogatory term ‘Reefer Addict’.
Your Country Needs YOU… to Grow Weed!
In a bizarrely self-contradictory decade, the 40’s saw a continuation
of the anti-pot propaganda coupled with a government funded plea for
farmers to grow hemp on mass.
The film “Hemp for Victory” was created by the United States
government during World War 2 that actively encouraged farmers to grow
crops of hemp to help with the war effort. It seemed that the evils of
hemp and cannabis went right out of the window when they could be of
some use. Hemp
marijuana seeds were dispersed throughout the states in accordance with this film that basically said “We need weed to win the war.”
Once the war effort was over and freedom saved, it seems
appropriately hypocritical for American media to go back to telling you
what you can’t and shouldn’t do when “She Shoulda Said No!” or “The
Devils Weed” was released in 1949.
Misconceptions Go Up in Smoke
It wasn’t until almost 30 years later that cannabis would receive any
alternate view in popular culture or films, but when it did, people
didn’t know what to think.
One of the first movies to show the lighter side of smoking cannabis
was Cheech and Chong’s Up in Smoke movie, the 1978 follow-up to their
stand-up and television appearances. Cheech and Chong never made any
qualms with the way they were often viewed, the dopey stoners, wasters
with more blunts than brain cells.
It didn’t matter as that was part of their charm and they were a part
of the changing view of cannabis in regular society. Sure, people had
done plenty of it during the 60’s but it had always been kept out of the
view of the buttoned down family friendly mainstream.
This was a major change, when cannabis could be spoken about openly and not presented as the monstrous apparition of nightmares.
Stoners were no longer the terrifying reefer addicts out to abduct your children… stoners were funny!
The Cannabis Backdraft
While Cheech and Chong have gone on to be world renowned, they were
still marginalised in their time. It would be the 90’s and 2000’s that
saw cannabis become an accepted part of society. Already cannabis was
smoked in more homes than the government would care to admit but the
acceptance of it as common culture in the media really carried some
weight.
Films like Half Baked, How High and Pineapple Express may all have
been comedies but to a degree they were part of the more open and honest
portrayal of cannabis in the media. Films like Dazed and Confused while
also comedic in some aspects painted a picture of the adolescent
purgatory of the teenage years that was relatable to so many. In what
decade previous could pot heads be relatable?
The Informed Stoner
The final piece of the cannabis puzzle seems to after the best part
of a century been found, and it is ever so carefully being put into
place. No longer simply a mechanism for entertainment, cannabis
documentaries are asking questions about why cannabis is illegal, how
harmful it really is, the healthcare applications of these
medical seeds and why governments are still so staunchly against its decriminalisation.
Documentaries like “Waiting to Inhale”, “In Pot We Trust” and the
hilarious yet informative “Super High Me” are finally lifting the lid on
cannabis culture and the future potential of this always controversial
herb.
Cannabis has been the realm of the farmer, the reefer addict, the
patriot, the dopey stoner, the average Joe and finally… the informed
individual.
Brian Ramsey